Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We automatically collect information when you:

• Visit our website
• Use our mobile applications
• Open emails from us
• Interact with our online advertisements

2.3 Third-Party Sources

We may also receive information about you from other sources, including:

• Business partners (such as payment processors and fraud prevention services)
• Marketing and analytics providers
• Social media platforms (when you link your social media account to our services)
• Publicly available databases

3. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process transactions and fulfill orders
• Create and manage your account
• Send transactional messages (such as order confirmations and payment receipts)
• Communicate with you about products, services, promotions, and events
• Respond to your comments, questions, and customer service requests
• Monitor and analyze trends, usage, and activities in connection with our services
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Protect the rights, property, and safety of our company, users, and others
• Comply with legal obligations
• Personalize your experience on our website and deliver content and product recommendations

4. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, we process your personal data based on one or more of the following legal grounds:

• Consent: When you have given us your explicit consent to process your personal data for a specific purpose.
• Contract: When processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
• Legal Obligation: When processing is necessary for compliance with a legal obligation to which we are subject.
• Legitimate Interests: When processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

5. Sharing Your Information

We may share your personal information with:

• Service Providers: Third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
• Business Partners: Companies with whom we partner to offer products or services or with whom we jointly offer products or services.
• Legal Authorities: Law enforcement, government officials, or other third parties when we are required to do so by applicable law, regulation, legal process, or governmental request.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Protection: To protect the rights, property, and safety of our company, our users, or others, including to enforce our terms of service and prevent fraud.
• With Your Consent: We may share your information with other third parties when we have your consent to do so.

6. International Data Transfers

We operate globally and may transfer your personal information to countries other than your country of residence, including the United States. These countries may have data protection laws that are different from the laws of your country.

When we transfer your personal information to other countries, we will implement appropriate safeguards to ensure that your personal information receives an adequate level of protection, such as entering into the European Commission's Standard Contractual Clauses with the recipients of your personal information.

7. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure of your personal information
• The purposes for which we process your personal information and whether we can achieve those purposes through other means
• The applicable legal requirements

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: The right to request access to your personal information.
• Correction: The right to request that we correct inaccurate or incomplete personal information.
• Deletion: The right to request that we delete your personal information.
• Restriction: The right to request that we restrict the processing of your personal information.
• Data Portability: The right to receive a copy of your personal information in a structured, machine-readable format.
• Objection: The right to object to our processing of your personal information.
• Withdraw Consent: The right to withdraw your consent at any time if we process your personal information based on your consent.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the time period required by applicable law.

9. Children's Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible.

10. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

We use the following types of cookies:

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Analytical/Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

You can control and manage cookies in various ways. Most web browsers allow you to control cookies through their settings preferences. For more information about cookies and how to disable them, please visit www.allaboutcookies.org.

11. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time in response to changing legal, technical, or business developments. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of our services after any changes to this privacy policy will constitute your acceptance of such changes.

13. Contact Us

If you have any questions or concerns about this privacy policy or our privacy practices, please contact us at:

If you are located in the European Economic Area, you also have the right to lodge a complaint with your local data protection authority if you believe that we have not complied with applicable data protection laws.